Dell Computers Listen to Bloggers About Packaging Waste

After angry rants from tech bloggers across the country, Dell has decided to take heed and listen concerning their unbelievable waste in shipping tiny electronic products.
Dell has already made the claim it wants to be the greenest technology company in the world. At FORTUNE Brainstorm: GREEN, CEO Michael Dell announced his plans to make sure the computer company would remain as eco-conscious as possible.
“Ten years from now,” said Dell, “we will look back and credit ‘green’ IT for helping to mitigate the effects posed by climate change, strengthen global industries and chart a new and prosperous low-carbon economy.”
But bloggers from top tech sites The Consumerist showed photos of Dell’s insincere promise of packaging, including a giant box that held nothing more than a 2GB flash drive.
Dell’s Now Getting Greener — Thanks, Bloggers!
Instead of ignoring the issue, Dell decided to come up with some packaging solutions. Now, flash drives and other small items are going to be shipped in envelopes. Later on, after an optimization analysis of product volume, smaller boxes will be used to ship out products.
On top of this, Direct2Dell has a section titled IdeaStorm for those who want to point out hypocritical behavior, like the packaging problem. Go to ideastorm.com and tell Dell directly what your environmental beef is with their company. It may not be an overnight change, but it certainly proves that talking back to big corporations about environmental issues means they might start listening.
Copyright 2008 Easy Ways to Go Green
Waste and the Media Ecosystem
Waste and the Media Ecosystem:
An introduction to a New Column on Easy Ways to Go Green
It has become a well-accepted fact that most things we know will change in our lifetime. Those of us who are unhappy with the state of the world today try to promote and further that change, hopefully harnessing it in a more positive direction. Change or the expectation of change has lost its surprise.

Thinking green might be understood as an effort to rationalize the natural world in terms of sustainability. The green movement pushes to conceptually re-introduce humans in the global ecosystem and remove the dichotomy of Man vs. Nature.
One way that this is done is by describing our vision of the world with green vocabulary. The goal is to systemically inject our dialogues with terms that better reflect the world we want to live in, a greener world. And fortunately, this is working.
Think of how widespread and how easily people generally recognize terms such as “green economy” or “organic” or “sustainable development.” These are not just jargon but words in the mouths of mass consumers. My point is that the word “green” is gaining in appeal and perception. Most people today equate green with a positive, healthy and desirable trait. Continue reading →
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Posted in Social Commentary
Tagged environment, Recycling