Category Archives: Green Media

Mr. Eco Makes Parodies of Rap Songs

Mr. Eco the Environmental Rap Superhero

Brett Edwards contacted Easy Ways to Go Green because he recently created an environmental rap superhero named Mr. Eco who makes parodies to songs and incorporates sustainable living tips into them. He is releasing his parody mixtape “Get Green or Die Trying” on Earth Day: April 22. He is a junior at Cal Poly San Luis Obispo where he is an intern for the Alliance to Save Energy’s Green Campus Program.

His latest video (just released) is “Prince of Fresh Air” to Will Smith’s “Fresh Prince of Bel Air.”

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The LIght Bulb Ban on the Colbert Report Video

Stephen Colbert Discusses the Light Bulb Ban: Green Humor

The Colbert Report Mon – Thurs 11:30pm / 10:30c
Light Bulb Ban
www.colbertnation.com
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Infographic: The Effects of Internet Usage on the Environment

The Internet's Impact on the Environment Infograhic: Is the Internet Damaging Our Planet?

Infographic by WordStream Internet Marketing

Automotive Green Marketer of the Year Award: FORD

Ford Grabs First Ever Nielsen Automotive Green Marketer of the Year Award

Los Angeles, CA – November 18, 2010

2011 Ford Fusion: Automotive Green Marketer of the Year Award Winner

2011 Ford Fusion: Automotive Green Marketer of the Year Award Winner

Ford is the inaugural winner of the first-ever Nielsen Automotive Green Marketer of the Year award. The award was presented today by The Nielsen Company at the Los Angeles International Auto Show in recognition of the brand that made the greatest strides in gaining consumer awareness and positively shifting consumer perceptions for their environmentally friendly marketing initiatives.

Ford has built significant awareness over the past year around their hybrid vehicles and fuel-efficient cars with key campaigns for Fiesta and Fusion Hybrid, as well as their Drive One 2.0 brand ads featuring hybrids and miles-per-gallon (MPG) related ads. In addition, Ford’s official sponsorship of Fox’s reality show American Idol, which put specific emphasis on the hybrid offerings, has helped drive increased awareness of their green message among millions of people every week. Last season, American Idol’s popular Ford Music Video Challenge, in which exclusive Ford music videos aired each week, featured the Fusion Hybrid and Escape Hybrid among other vehicles, successfully grabbing the attention of consumers. Meanwhile, the company continued to break ground in social media with the launch of new apps aimed at expanding its reach to a new class of prospective car-buyers. Continue reading

Book Review: The Secret Life of Glenn Gould

This Book Review Is Officially a Part of the Eco-Libris Campaign: 200 Bloggers, 200 Books, 56 Publishers And One Hour

More information on the campaign can be found here, or as it is excerpted below this review.

The Secret Life of Glenn Gould

The Secret Life of Glenn Gould

“Long after his death, Glenn Gould still lures new listeners to his piano, connecting with them on a haunting, personal level.” If you’ve ever heard his stunning renditions of Bach’s Goldberg Variations, then you know this to be true. There is something quite a ways beyond haunting in the interpretive abilities that this world-famous piano player had access to. And of course, perhaps beginning with his childhood, his was a strange genius.

Not a whole lot is really known about Glenn Gould the man, the lover, and supposedly, this book purports to be the undoing of this secrecy. From the beginnings of his relationship with his demanding mother, we learn only slightly more than we knew before, which wasn’t much. According to the author, Michael Clarkson, Gould was apparently inspired to a great degree by a string of relationships with women, which in the case of a socially private Gould, amounts to headline news. From Franny Batchen to Verna Sandercock to Cornelia Foss and others, Clarkson attempts to paint a vivid picture of what fans of the great pianist never knew of the rest of his life. But after a read-through, one is hard-pressed to say that the details are that lurid, or deep, or even terribly interesting. Of course he had relationships with women. Of course he participated in salons with other creative types. But what do we really come away with upon finishing the book? Well — don’t go into a read of this expecting a kind of tabloid-level unpacking, replete with luminously dirty details. They’re not in there. And they’re also not exactly what this reader was looking for, either. But in terms of my expectations, well — I just expected more, somehow. Continue reading