Website Review: The Best Adirondack Chair Online Store
Recently my services were contracted out — so I got the opportunity to do something I actually really like doing. That is, to pore over a company’s website in order to analyze what is working and what isn’t — all from the perspective of an online shopper, more or less. Of course, I’ve had a few years now of online marketing and SEO experience, and though this isn’t exactly rocket science, the basics are lost on most people — business owners and web users alike.
The company in question appears to be a fine business operating online, called simply, “The Best Adirondack Chair.” Of course, my opinion is that whenever you can isolate your targeted keyword phrase in both your company name as well as your website URL, then you’re off to a great start (www.bestadirondackchair.com). Kudos for that. The remaining elements in this review will focus on everything from basic SEO, user-friendliness, graphics, overall look and feel, quality of written material and layout, among other things.
