Tag Archives: environment

Waste and the Media Ecosystem:
An introduction to a New Column on Easy Ways to Go Green

It has become a well-accepted fact that most things we know will change in our lifetime. Those of us who are unhappy with the state of the world today try to promote and further that change, hopefully harnessing it in a more positive direction. Change or the expectation of change has lost its surprise.

Thinking green might be understood as an effort to rationalize the natural world in terms of sustainability. The green movement pushes to conceptually re-introduce humans in the global ecosystem and remove the dichotomy of Man vs. Nature.

One way that this is done is by describing our vision of the world with green vocabulary. The goal is to systemically inject our dialogues with terms that better reflect the world we want to live in, a greener world. And fortunately, this is working.

Think of how widespread and how easily people generally recognize terms such as “green economy” or “organic” or “sustainable development.” These are not just jargon but words in the mouths of mass consumers. My point is that the word “green” is gaining in appeal and perception. Most people today equate green with a positive, healthy and desirable trait. Continue reading →